Updated: Jul 18, 2023
Greenwashing is the disinformation of an organisation so that it presents itself in an environmentally responsible public image. Essentially, companies recognise the climate emergency or at least recognise the incredibly large growing mass of people who do and therefore, listening and ensuring their products are eco-friendly sustainable and have a minimal impact. This is a great marketing point, as it allows people to know they share our ethics and will then buy or use their products or services without jeopardising your own ethics and goals. Then here comes Evil Corp. They don’t want to put money in to actually achieve a green, sustainable and eco-friendly business but want to make you believe they are and willing to spend your money with them. This is where greenwashing appears.
Greenwashing can appear in many aspects and it can be hard to tell the signs. Companies will use a number of tricks to paint a product or service as green, eco or ethical from its image, its words used to the “certification” it acclaims to hold. Though there are many ways greenwashing appears, there are still some companies that are good, you just have to do some research or just think about what they are doing and if this meets a green ethic. Some key ways to do this is just by understanding the company and what they deal in, for example it is quite obvious huge fossil fuel companies aren’t really environmentally friendly, yet there can also be quite niche examples. Here are 8 cases of greenwashing you should be aware off:
Volkswagen and Audi used emission cheating software to deceptively advertise diesel vehicle as clean and environmentally friendly, when the were not.
Kauai coffee pods were advertised as 100% compostable with a fine print detailing this had only been certified at “industrial facilities”. The company agreed that this was misleading, as the coffee pods are not certified for backyard compositing.
Ikea noted as a major sustainable corporation have been linked to illegal logging in Ukraine, which is supposedly linked to the wood certification scheme ‘Forest Stewardship Council’ that has been described as greenwashing the timber industry.
Tide purclean detailed their laundry detergent is 100% plant based when it was only 75%, due to this the company agreed to change their packaging to not be so deceptive.
Starbucks released a “straw-less lid” that actually contained more plastic than the old lid and straw combination. Starbucks didn’t even deny this but pressed that it was made from a polypropylene, a commonly-accepted recyclable plastic. However, as only 9% of the world’s plastic is recycled, it is still creating a greater amount of plastic waste.
H&M have used displays and even slogans that are strikingly similar to those used by climate activist, things like “climate crusader”, as well as pictures of eco-activists, which they use as brand ambassadors. This is all to follow the growing sustainability trend. Yet they don’t really practice what they preach. Even their conscious collection, which is marketed as sustainable has higher damaging synthetic material than their main line. Many clothing brands like this also contribute a great amount to textile waste, which often ends in landfill.
BP changed their name to Beyond Petroleum and added solar panels to their gas station, then focused their advertisement on their low-carbon energy products, yet more than 96% of its annual spend is on oil and gas.
Coca-Cola has been ranked the number 1 plastic polluter and with this title they are still currently stating they are not going to abandon their plastic bottles. Yet still advertise that they are sustainable and eco-friendly.
This is just a handful of the greenwashing that goes on every day, there are many more cases of greenwashing, some that are pending, have been settled or dismissed and many more still ongoing. One story I heard detailed a company who produced eco-paint when the only thing eco-friendly about it was that the pot was recyclable. It angers me companies do this, to pray on people good ethics to further line their pockets. It is also annoying that some companies have for years defiled the environment and then switched to eco-friendly alternative or start to and make out like they were green to begin with, again this is misleading and unfair to the companies starting out with the world in mind.
There are many things to look for to find out if a company is guilty of greenwashing and you should be aware of these. Start with a mindset, where you can look at things in the broader sense by questioning a company’s motive, as well as its primary service/product. Also be aware of niche elements of greenwashing for example I am aware how plant based is the future due to often using drastically lest resources and being less harmful to the environment but can actually still contain products that are harmful such as palm oil. Not all palm oil is harmful but it is if done in an unsustainable way. It is also important that greenwashing can appear in all aspects not just when buying something, banks often brand the money you store with them as life changing and help to fund revolutionary (& green) businesses but neglect to mention the life crippling effect they have when invested in fossil fuel conglomerates. Here are some key things to look out for when buying a product or service:
Vague: Often in a companies catchphrase, motto or slogan they will use eco-friendly terminology but that don’t have an actual meaning to how they are green. For example using a broad term like eco-friendly but without noting how.
Imagery: This is used on product labels such as wildlife, trees, nature and the colour green to associate with a green message. Even though this gives the feeling of an eco-friendly products or service this is just a form of green marketing and does not mean anything.
False Certification: Companies use keen catchphrases that make you want to buy their products such as ‘organic, recycled, recyclable, etc. but unfortunately are not. They are just put onto a product or service to get you to buy them. This is often through some self-declaration or certification that has not be vetted. Make sure to check these claims and if it is actually possible for you to achieve e.g. recyclable locally or has to be sent away to the manufacture.
Swindle: Company’s might have a sustainable/eco-friendly product to wave and attract you but then once at their store show numerous other products that don’t meet the environmentally friendly disclaimer of the one that brought you there.
Simply put greenwashing is disgusting and a deceptive act for the rich to get richer with no care for the environment. It is used to trick people who are actually trying to make an active change through conscious decisions with their money, which is plainly upsetting. Therefore, I have tried to shed some light on greenwashing, some cases of it and what to look for, so you do not fall for it. One more part of inspiration that has always stuck with me on greenwashing comes from one of my favourite spoken word artist who gave the following lyrics:
“our revolution is quickly becoming a catchphrase, a colour to paint the walls of our castles, shell corporation the worlds second largest private sector oil company has now marketed itself as a leader in green technology, there new motto ‘we can pass as green if we just put green dye in the gasoline’”
- Watsky
Updated: Jul 18, 2023
Triwa is a fashion accessory company who make bracelets, sunglasses but mostly watches and watch straps. They focus on watches but aim to create them with a symbolic value to allow the wearer to create a modern statement, not to just add another fashion item. This is seen in two of their large collections ‘Time for Oceans’ and ‘Time for Peace’. Due to these great collection of watches their link to sustainability and the great message they are pushing I felt they deserved a short blog post. Here I will go into two of their ranges mentioned above and my own watch I purchased from them.
Triwa Company
As mentioned Triwa produce a number of fashion accessories but predominantly watches that help you make a statement. They aim to put stories to a stylish watch, which I believe they succeed in. On top of this they acknowledge that they are ‘not saving the world’ but are innovating a watch with materials, organisations and ambassadors that want to make the world better. They call this 'Time for Change’, which is obviously very fitting. Additionally, as with other sustainable companies I have seen they are also being transparency with us, which is always a great sign of a eco-friendly and ethical company. A key way they achieve this transparency is by calculating their products carbon footprint, so you and they can understand the impact it is having on the planet over time. As I have said before they make a wide range of accessories but below, I go into two of their key ranges that are sustainable.
‘Time for Oceans’ Range
Although I don’t own one, Triwa ‘Time for Oceans’ collection consist of some bright plastic watches on nylon straps that to me have a very much ’summer beach’ vibe. Therefore, if you want a splash of colour to your outfit then you could pick one of these up. What makes them sustainable is that they are completely made from recycled ocean plastic. They state through their partnership with Tide Ocean Material all plastic in the manufacturing is ethically collected from oceans and shore and then cleaned and recycled with the help of solar power. This has three meanings, one to help combat the issue of ocean plastic pollution, two to create a great product from recycled materials and to create a watch that has the statement to stop plastic pollution & to protect our oceans.
‘Time for Peace’ Range
I was lucky enough to get a watch from this collection, the Humanium 39 Recycled Green Super Slim Quartz. As I got this a while ago, I unfortunately did not get the automatic watch they now offer. Nevertheless it is a great watch, which has been running for some time that I wear as my daily beater watch.
Now, I would of gotten the automatic option, as this doesn't contribute to the waste of batteries as the quartz option does. However, as mentioned this was not an option at the time. You might ask how does the watch link into sustainability. Well quite simply through the key aspect of the watch, which is what it is made of. The 'Time for Peace' range is primarily made from Humanium metal, which is made from destructed firearms. This is obviously great, as it is getting rid of a destructive weapon, recycles (or in a way upcycles) and creates a very interesting statement piece with the aim to highlight the issue of gun related violent. As well as the case and face being from recycled resources the strap is made from recycled PET canvas.
On top of this, for every watch sold they give 15% to conflict torn societies and victims of armed violence and have donated over $100,000. What I love about all this is humans can be a little overlooked when looking at sustainability and eco-friendliness. However, ethics should be a huge part of this and should extend to people in sustainable products. I am not sure if it is the green strap or the bright dial but it is probably my most commented on watch. Then when I explain it has Humanium metal people are even more surprised and intrigued about the watch.
My Thoughts!
Finding sustainable, eco-friendly brands is challenging but can be fun and reward. Especially, when you find a brand like this that incorporates great messages such as 'protecting our oceans’ and ‘ridding the world of illegal firearms’, use of recycled materials and their donations to further protect the planet and even their goal of having ambassadors that want to make the world better. It is clearly a brand you want to support. Watches are one of my passions and clearly so is sustainability, eco-friendliness and ethical living, so finding a great looking unique watch was a must buy. What do you think of the company Triwa and their watches? Also, are their other watches out there that are sustainable, if so let me know in the comments below.
Updated: Feb 6, 2023
Another year, another year to grow some amazing plants and hopefully a fair amount of food I can eat. I hope to grow some fruit and veg, which I will be keeping track off and a collection of stunning plants inside and outside to brighten up the garden. Gardening is a great hobby I would recommend with any eco conscious, wildlife conservative or green thumbed friends. Growing food is also a great sustainable hobby as it stops you taking more food, often with its unnecessary packaging and the food you grow is often more nutritious. It is a rewarding hobby with many benefits that anyone who wants to be truly sustainable should take up. I am trying to become more self-sufficient, which although I am a long way off the more I learn now the more capable I will be in the future, so stay tuned to follow my journey. Here is my growing experience this year:
Food:
Although I enjoyed everything I grew last year I wanted to grow things that would be more useful to me and my partner. As well as grow my knowledge and experience with a variety of different fruit and vegetables. This year I have tried to focus on increasing the sheer amount of food per calories than I have before, so here is my plan.
Garlic:
I planted these in early November 2020 but most the work (watering) on them has been in 2021. All I have done is let their leaves grow out and kept them watered. They have taken a bit of a beaten due to the hazardous weather but I am excited to see what they will become. The plan is to harvest them between June and August, depending on how their leaves are looking.
Carrots:
Last year I managed to get a great result, they tasted and smelt incredible, easily 10x better than shop brought. Additionally, I found them fairly easy to grow. This year I have filled the trough with a rough 50/50 mix of sand and compost, made a small line about an inch deep (if that) and careful placed a row of carrot seeds. Last year I put to many in each section making many of them bunch up and a lot of thinning out, however, this year I made sure not to make this mistake. I was a little worried at first, as they took an awful long time to sprout but at last, their green shoots emerged, making me very happy.
Tomatoes:
Tomatoes are such a versatile vegetable or fruit (I know it is debated) and can be used for salads, soups, sauces and sandwiches. Alongside this they are an easy to grow and a quick go to for anyone beginning to grow their own food. Additionally, they produce a great return on their growth and add a splash of colour to your garden. I have a large pot, which I filled with compost and planted my small cherry tomato plant in (In the centre below). As it got bigger all I had to make a rudimentary bamboo frame (I definitely need some work in this area) to keep up its support and waited for some tomatoes to fruit.
Potatoes:
Potatoes are a staple in British meals and I couldn’t agree more from mash to jacket potatoes, there is always a use for these in our meals. Additionally, I am also aware how the potatoes offer one of the greatest returns, as well as having high calories for their weight, so I decided to grow 2 bushes. I had picked up a few grow bags, so all I had to do was plant a potato from my local super market, wait for it to start sprouting and placed it in a thick layer of soil at the bottom of a growbag. As it grew I unrolled the growbag and filled the soil to just under the leaves. I planted 2 and they created huge bushes that filled my garden turning it into what looked like a jungle.
Yellow Courgette:
I wanted another vegetable to grow to increase my knowledge, as well as my harvest this year. Therefore, we decided on courgettes. We picked yellow, simply because when we went to the garden centre the yellow version looked a lot healthier than the general variety. Once home I planted them in a large pot and gave it a good water. This again grew, creating amazing flowers, which turned into the many courgettes we harvested.
Herb:
I have kept a small selection of herbs that I grow out each year, sometimes to add to our meals and sometimes to feed our rabbits. I don’t have to do much other than trim them back and get rid of the weeds. I keep them outside, occasionally give them a water and that’s all.
Blueberries:
As part of my goal to go self-sufficient I have been looking for an easy plant that can give me a nice fruitful return each year with little effort. I read that these can grow for 15-20 years, coupled with the fact that these are considered a super food (super beneficial for you) I quickly picked one up. Throughout the year I began picking some handfuls for a gardeners snack.
Garden Plants:
I have continued my goal to grow some beautiful flowers to help the bees but also to give my small little yard a splash of colour. I am also trying to grow a number of plants that peak my interest, some that are already within my garden and others I hope to grow out for my future home. Here are just a few of them:
Abies Koreana ‘Kohout’s Ice Breaker’:
A new addition to my garden, I saw on my holiday and instantly thought it looked amazing, so I quickly scowered the internet and picked up two. I think they are such unique looking plants and I hope to create quite a feature of them in my new house.
Clementis:
Again as the year before I cut this back late winter and let it shoot grow upwards onto a little wired frame I webbed together onto the fence, which as you can see flower into its beautiful bouquet.
Acer (Japanese Maple):
I have always found these miniature trees incredibly beautiful and think they make a garden look exotic, ancient and colourful. Therefore, I have picked up two, one green I believe called emerald lace and another red. Both I got very cheap and hope will become a lot larger than their current few twigs for my future dream garden.
Monkey Puzzle Tree:
Me and my partner picked this up a fair few years ago as a tiny plant. We have grown it out into several pots up to the one it is in now. It is really now starting to get some size, so we might have to plant it into the ground soon but I hope it settle into it current pot before we move it into our next house.
Rose Bushes:
These bushes came with the house and always manage to bloom covering in roses. Unfortunately, I saw a tremendous amount of aphids clustered around, which I am sure without due care and attending would have possibly ended both my rose bushes. My method to get rid of them is to fill a spray bottle with some water, put it on the single stream sharp mod and spray them off. If I do this for a couple of days it seems to get rid of them. I rarely do anything else but occasional give them a sprinkle of water and always get beautiful results.
Let’s Grow!
I would certainly say that I learnt a lot this year. I am definitely the kind of person that learns more by actually doing than reading, although I do believe I have to do some things several times for those lessons to sink in (sorry to the plants I have killed), I am incredibly happy to start learning now. I have really focused on growing some food this year but also grown my collection of plants, which I am excited to embed into my future landscaping plans. I definitely need to get a bigger garden, which I will keep you updated with and all the food I grow. I will have another post about all the food I managed to harvest this year but let me know what your growing goals are this year.
