Updated: Jul 18, 2023
Greenwashing is the disinformation of an organisation so that it presents itself in an environmentally responsible public image. Essentially, companies recognise the climate emergency or at least recognise the incredibly large growing mass of people who do and therefore, listening and ensuring their products are eco-friendly sustainable and have a minimal impact. This is a great marketing point, as it allows people to know they share our ethics and will then buy or use their products or services without jeopardising your own ethics and goals. Then here comes Evil Corp. They don’t want to put money in to actually achieve a green, sustainable and eco-friendly business but want to make you believe they are and willing to spend your money with them. This is where greenwashing appears.
Greenwashing can appear in many aspects and it can be hard to tell the signs. Companies will use a number of tricks to paint a product or service as green, eco or ethical from its image, its words used to the “certification” it acclaims to hold. Though there are many ways greenwashing appears, there are still some companies that are good, you just have to do some research or just think about what they are doing and if this meets a green ethic. Some key ways to do this is just by understanding the company and what they deal in, for example it is quite obvious huge fossil fuel companies aren’t really environmentally friendly, yet there can also be quite niche examples. Here are 8 cases of greenwashing you should be aware off:
Volkswagen and Audi used emission cheating software to deceptively advertise diesel vehicle as clean and environmentally friendly, when the were not.
Kauai coffee pods were advertised as 100% compostable with a fine print detailing this had only been certified at “industrial facilities”. The company agreed that this was misleading, as the coffee pods are not certified for backyard compositing.
Ikea noted as a major sustainable corporation have been linked to illegal logging in Ukraine, which is supposedly linked to the wood certification scheme ‘Forest Stewardship Council’ that has been described as greenwashing the timber industry.
Tide purclean detailed their laundry detergent is 100% plant based when it was only 75%, due to this the company agreed to change their packaging to not be so deceptive.
Starbucks released a “straw-less lid” that actually contained more plastic than the old lid and straw combination. Starbucks didn’t even deny this but pressed that it was made from a polypropylene, a commonly-accepted recyclable plastic. However, as only 9% of the world’s plastic is recycled, it is still creating a greater amount of plastic waste.
H&M have used displays and even slogans that are strikingly similar to those used by climate activist, things like “climate crusader”, as well as pictures of eco-activists, which they use as brand ambassadors. This is all to follow the growing sustainability trend. Yet they don’t really practice what they preach. Even their conscious collection, which is marketed as sustainable has higher damaging synthetic material than their main line. Many clothing brands like this also contribute a great amount to textile waste, which often ends in landfill.
BP changed their name to Beyond Petroleum and added solar panels to their gas station, then focused their advertisement on their low-carbon energy products, yet more than 96% of its annual spend is on oil and gas.
Coca-Cola has been ranked the number 1 plastic polluter and with this title they are still currently stating they are not going to abandon their plastic bottles. Yet still advertise that they are sustainable and eco-friendly.
This is just a handful of the greenwashing that goes on every day, there are many more cases of greenwashing, some that are pending, have been settled or dismissed and many more still ongoing. One story I heard detailed a company who produced eco-paint when the only thing eco-friendly about it was that the pot was recyclable. It angers me companies do this, to pray on people good ethics to further line their pockets. It is also annoying that some companies have for years defiled the environment and then switched to eco-friendly alternative or start to and make out like they were green to begin with, again this is misleading and unfair to the companies starting out with the world in mind.
There are many things to look for to find out if a company is guilty of greenwashing and you should be aware of these. Start with a mindset, where you can look at things in the broader sense by questioning a company’s motive, as well as its primary service/product. Also be aware of niche elements of greenwashing for example I am aware how plant based is the future due to often using drastically lest resources and being less harmful to the environment but can actually still contain products that are harmful such as palm oil. Not all palm oil is harmful but it is if done in an unsustainable way. It is also important that greenwashing can appear in all aspects not just when buying something, banks often brand the money you store with them as life changing and help to fund revolutionary (& green) businesses but neglect to mention the life crippling effect they have when invested in fossil fuel conglomerates. Here are some key things to look out for when buying a product or service:
Vague: Often in a companies catchphrase, motto or slogan they will use eco-friendly terminology but that don’t have an actual meaning to how they are green. For example using a broad term like eco-friendly but without noting how.
Imagery: This is used on product labels such as wildlife, trees, nature and the colour green to associate with a green message. Even though this gives the feeling of an eco-friendly products or service this is just a form of green marketing and does not mean anything.
False Certification: Companies use keen catchphrases that make you want to buy their products such as ‘organic, recycled, recyclable, etc. but unfortunately are not. They are just put onto a product or service to get you to buy them. This is often through some self-declaration or certification that has not be vetted. Make sure to check these claims and if it is actually possible for you to achieve e.g. recyclable locally or has to be sent away to the manufacture.
Swindle: Company’s might have a sustainable/eco-friendly product to wave and attract you but then once at their store show numerous other products that don’t meet the environmentally friendly disclaimer of the one that brought you there.
Simply put greenwashing is disgusting and a deceptive act for the rich to get richer with no care for the environment. It is used to trick people who are actually trying to make an active change through conscious decisions with their money, which is plainly upsetting. Therefore, I have tried to shed some light on greenwashing, some cases of it and what to look for, so you do not fall for it. One more part of inspiration that has always stuck with me on greenwashing comes from one of my favourite spoken word artist who gave the following lyrics:
“our revolution is quickly becoming a catchphrase, a colour to paint the walls of our castles, shell corporation the worlds second largest private sector oil company has now marketed itself as a leader in green technology, there new motto ‘we can pass as green if we just put green dye in the gasoline’”
- Watsky
Updated: Feb 3, 2023
Sustainability is meeting the current need without jeopardising that of our own or someone else’s future. This isn’t just our personal experiences but for all futures economically, socially and environmentally. Some of you may have heard of the ‘R’s’ of sustainability or at least the most common three reduce, reuse, recycling but to me there are a lot more than this. The ‘R’s are aspects to consider through your purchases and actions to make you think economically, socially and environmentally to have a minimal negative impact. They often have the additional benefit of saving you money, which again acts as another incentive to use this list. Below are the 9 ‘R’s in sustainability’ I believe you should use and how you can implement them:
Rethink:
Most of the R’s in the list all revolves around the mind-set of you as an individual and the company or business that create the products for the consumer. The aim is to think about how our actions and purchases affect others and our environment. This is to change our way of thinking to put this to the front of our decision making. This can be from rethinking your whole way of life and becoming a minimalist to being more considerate to where the products you use and purchase come from and their impacts on the environment and workers. To help you with this always think, Do I need this? Where does it come from (raw materials/ ethically produced)? What will happen at its end of life (go to landfill)? What could I do differently to lessen my negative impact?
Refuse:
Before you purchase or use anything always, aim to refuse. By refusing to accept the many poor practices by companies and the harmful & unethical products you will reduce their impact on our world. To know what to refuse, do some research on what you plan on doing, using, buying or creating and does it cause harm to yourself, someone else or the environment and wildlife on this planet. Ensure that any items or products have certification for welfare, equality and sustainable (recyclable) but be wary of these (as some can be misleading) and focus on what the actual impact they have is. Otherwise, refuse to purchase, do or participate in anything that could cause harm. Typically, the most sustainable item you have is the one you already have.
Reduce:
Quite simply try to reduce what you use, take and negatively put back into the environment. Natural resources are continuously depleting and even those that are renewable are struggling to keep up with the rapidly growing population. This is leading to humans further damaging the environment, beyond repair. Try to reduce many aspect of your life that has this negative impact. This can be having quicker showers, buying less processed products, get products with little to no packaging and living a minimalist lifestyle.
Reuse:
Before you think of buying anything new think can you reuse what you already have? Good products are often chucked away well before their end of life, leading to more waste and pollution. Always aim to reduce your waste by reusing and when buying new think about buying something that can be reused in the future. Consider cleaning up, refurbishing or repurposing old items to reuse. The most well-known item that people have started to reuse is shopping bags but this can be implemented to a lot more. This is one of the most prominent issues at the moment and the effect on the natural environment and wildlife. Get products that have more than one use, instead of their disposable counterparts that contribute to waste. Some things you can pick up to help with this are reusable bags, coffee cups, cutlery, straws and water bottles, just to name a few.
Renew:
Even when you think the item is damaged, broken or beyond its use can it be repaired or rebuilt for use again, if not can it be repurposed to be useful in some way. Before you chuck it away, can you renew it to help reduce your waste and save you money? This may require you to learn about refurbishment and how to repair items but leads to less waste and less need to buy. Also, don’t be afraid to ask people how they have renewed or revitalised an old dilapidated item, as they can teach you how to do it yourself.
Recycle:
This is one everyone knows about but is still not done enough. The reason for recycling is to stop waste going to landfill or it finding its way to the environment harming animals, as again seen with the very recently attention to ocean plastic. It important to understand that many product still have its raw materials, which can be sent to factories where these can be obtained and reused. Some of the most common items that get recycled is paper/card, plastic (however, not all plastic can be recycled), glass and metal. All of which can be processed and reused in other products. Also look for additional schemes such as at your local supermarket, which might collect certain items that are not allowed in your local recycling such as batteries and some types of plastics.
Responsibility:
Now it is easy to talk about the implications on the environment and the money you can save through implementing these thought processes but also consider moral, mental and legal accountability of your actions and purchases. How transparent is the company, individual or business? Many companies may seem ethical but source their materials in an unethical way. This can be anything from destroying habitats to having terrible working standards for the people producing them. Try not to endorse or support these companies by buying their products.
Replant:
The rise in crowing crops and buildings has led to the removal of vegetation and deforestation around the globe. However, it is often overlooked that these environments contain many animals and provide the oxygen we breath. To combat the impact we might have to this we need to start replacing this vegetation and the resources it needs to survive (water, nutrients). Always look to companies that replace more than they take from our precious planet and support them instead of others.
Restore:
This is a final step that highlights the importance of returning the damaged environments to its original state or one that is even better than it was. Humans have scarred the earth in many ways but we are able to revitalise these areas to become great ecosystems again. If you can contribute to or participate in reforestation, animal rehabilitation & protection, waste clean-ups and other environmental and ethical projects you are helping to give back what was taken and destroyed. When doing so ensure you do your research and contribute to a worthy course that is actually having an impact, so the environment and wildlife can grow and thrive without further harm or threat.
There are many activities and products that harm the environment or are disgustingly unethical. The R’s in this list aims to help highlight these issue and how they can begin to be mitigated. I always encourage people to look at the bigger picture and the motives of companies and products used and how a simple and easy change can stop the negative impacts you have. If you are passionate about making a change the R’s may even act as a way of life to fully incorporate in everything you do. However, even if you only implement some of these or implement them periodically it will help to reduce the negative impact we have on the world, so please always try to think of the R's of Sustainability.
